To introduce researchers to the elements of marketing analysis: marketing environment analysis, customer analysis.
To familiarize researchers to the generic business strategies and strategic marketing decisions for profitable delivery of superior value to the customers.
To impart knowledge of merchandising in the apparel industry
4.00
Unit I:
Philosophy and Ethics
Introduction to philosophy: definition; nature & scope; concept; branches
Ethics: definition; moral philosophy; nature of moral judgements & reactions
6.00
Unit II:
Scientific Conduct
Ethics with respect to science & research, group discussion on subject specific ethical issues
Intellectual honesty & research integrity
Scientific misconducts: falsification, fabrication, & plagiarism (FPP), group discussion on subject specific FPP issues