To introduce researchers to the elements of marketing analysis: marketing environment analysis, customer analysis.
To familiarize researchers to the generic business strategies and strategic marketing decisions for profitable delivery of superior value to the customers.
To impart knowledge of merchandising in the apparel industry.
4.00
Unit I:
Philosophy and Ethics
Introduction to philosophy: definition; nature & scope; concept; branches
Ethics: definition; moral philosophy; nature of moral judgements & reactions
6.00
Unit II:
Scientific Conduct
Ethics with respect to science & research, group discussion on subject specific ethical issues
Intellectual honesty & research integrity
Scientific misconducts: falsification, fabrication, & plagiarism (FPP), group discussion on subject specific FPP issues
Software tools developed by SPPU to identify predatory publications
Software tools: use of plagiarism software like Turnitin, Urkund, and other open source software tools
6.00
Unit V:
Databases & Research Metrics Databases
Indexing databases
Citation databases: Web of Science, Scopus, etc.
Research Metrics
Impact Factor of journal as per Journal Citation Report, SNIP, SJR, IPP, Cite Score
Metrics: h-index, g index, i10 index, altmetrics
Essential Readings:
References Bird, A. (2006). Philosophy of Science. Routledge.
Mac Intyre, Alasdair (1967) A Short History of Ethics.
London, P. Chaddah, (2018) Ethics in Competitive Research: Do not get scooped; do not get plagiarized, ISBN: 978 9387480865
National Academy of Sciences, National Academy of Engineering and Institute of Medicine. (2009).
On Being a Scientist: A Guide to Responsible Conduct in Research: Third Edition. National Academies Press. Indian National Science Academy (INSA), Ethics in Science Education, Research and Governance (2019). ISBN: 978-81-939482-1-7.