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IIS University

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It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

INTERNATIONAL MARKETING | Fashion & Textiles

INTERNATIONAL MARKETING

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Paper Code: 
GPM-401
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 
  1. To give students an in-depth knowledge of international marketing
  2. To familiarize with the business environment and the students should be able to analyze the various strategies adopted by exporters while positioning their product globally
9.00
Unit I: 
International Marketing:
  • Nature and Scope
  • International Marketing Vs Domestic Marketing
  • Importance of International Marketing
  • Problems and Challenges of International Marketing
9.00
Unit II: 
Market Entry Strategies
  • Licensing
  • Franchising
  • Exporting
  • Turnkey Contracts, Joint Venture, Mergers and Acquisition
  • Direct and Indirect Exporting
9.00
Unit III: 
Product Planning & Development
  • Product Planning
  • Product Line and Mix
  • Product Life Cycle
  • Product Mix Decisions
  • Promotion- Advertisement, personal selling, trade fairs & exhibitions
9.00
Unit IV: 
International Pricing
  • Domestic & International Marketing
  • Pricing Objectives
  • Factors Influencing Pricing
  • Process of Determination
  • Inco Terms
9.00
Unit V: 
Physical Distribution
  • Meaning, Characterstisics of Channels of Distribution
  • Types of Export Channels of Distribution
  • Factors affecting Logistics or Physical Distribution
  • Promotion of Products
  • Promotion Mix, Components and Decisions
Essential Readings: 

1. Kothari, Jain, Mittal., International Marketing, RBD Jaipur.

2. Bhattacharyya, Varshney.,  International Marketing, Sultan Chand & Sons New Delhi.

References: 
  1. Kothari, Rajesh., International Marketing, RBD Jaipur
  2.  Vasudeva, P. K., International Marketing, Excel Books, New Delhi.
Academic Year: 
2018-19
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