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PRODUCT DEVELOPMENT (ELECTIVE)
Paper Code:
FSD 144 C
Credits:
04
Contact Hours:
60.00
Max. Marks:
100.00
Objective:
- To impart knowledge about various product standards and product specifications and the process of product development towards market need.
12.00
Unit I:
Unit I
- Product Development Process- Idea concept, research, design process, material and sourcing
- Prototype, specification and development
- Costing and pre-production samples
12.00
Unit II:
Unit II
- Product Study & Testing- Study of various apparel/household textiles & furnishing
- Product testing- product standards and specifications; product quality control
- Product intellectual property law
12.00
Unit III:
Unit III
- Quality Assurance: Customers requirements, requirement of design: Fabric specification, garment specification, Manufacture specification, meeting design requirements, meeting standards,
Manual- Fibers, blends, yarn, fabric, dying & finishing, trimmings for durability
Garment Product Assembly
12.00
Unit IV:
Unit IV
- Cost of product Development
- Analysis of design cost, product profitability
- Factor affecting price determination
12.00
Unit V:
Unit V
- Product positioning, Product line & product mix
- Branding, packing and labeling
Essential Readings:
- Johnson, J. Maurice, Moore, C. Evelyn (2000) Apparel Product Development, Prentice Hall.
- Cynthia L. Regan, (2008) Apparel Product Design & Merchandising Strategies, Pearson Prentice Hall.
- Frings, G.( 1991)Fashion from concept to consumers, Prentice Hall International, New Jersey
- Peyton B .Hudson.(1989)Guide to Apparel Manufacturing , Mediapparel
- Harold C. (1992) Fashion Design & Product Development, Wiley-Blackwell
- Kotler, Philips (2003) Marketing Management, Prentice Hall of India,11th Edition, New Delhi
- Cline W. R. (1990) The future of World Trade in Textiles and Apparel, Peterson Inst for Intl Economics.
- Kitty G. Dickerson (1998) Textiles and Apparel in the International Economy, Peterson Inst for Intl Economics.
- Bathra R.(2002) Advertising Management, Pearson India
References:
- Brillian J. (1986) The Soft Furnishing Book. Conran Octopus.
- Macalls S. (1972) Sewing in colours, Home-making, Tailoring, Mending, Soft Furnishing. Hawlyn.
- Naik S. D. (1996) Traditional Embroideries of India. A.P.H. Publ.
- Jones P. (1979) Creative Sewing - Household Linen. A Studio Vista Book.
- R. A. Hong (1967) Home Furnishing. John Wiley & Sons.
- Taylor P. (1990) Computers in Fashion Industry. Heinemann.
Academic Year:
