(Skill Based Elective) FASHION ACCESSORIES (Practical)

Paper Code: 
24SGPM601
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to learn skill of fashion accessory designing including materials, techniques, design conceptualization, sketching, development of product, prepare to market and sell fashion accessories by developing a brand identity retail strategies.

 

Course Outcomes: 

Course

Course Outcome

Learning and Teaching Strategies

Assessment Strategies

Course Code

Course Title

24SGPM601

FASHION ACCESSORIES   (Practical)

 

CO1.Design the different types of accessories according to design principles   CO2. Create accessories according to latest trends and plan product promotion activity for selling and marketing   CO3.Compile comprehensive portfolio record and submission related to fashion accessories   CO4. Contribute effectively in course-specific interaction

Approach in teaching:   Demonstration, Exploration, Collaboration, Experimentation, Analysis, Practice, Reflection, Feedback, Creativity, Innovation.

 

Learning Activities for the students:   Research, Sketch, Experiment, Critique, Design, Create, Sew, Bead, Market.

Assessment task will include Class test, Semester            end examinations, Product developments, Marketing plan,  Product Selling

 

CONTENT

I: Introduction to Fashion Accessories                      (12 Hours)                                          

  • Overview of different types of accessories and their functions
  • Introduction to design principles and techniques for accessories
  • Discussion of the role of accessories in fashion and personal style

II: Earrings/Rings/Necklaces                                   (18 Hours)                                           

  • Techniques for wire wrapping, beading and stringing
  • Create designs using principles for Earrings/Rings/Necklaces
  • Product Development
  • Material sourcing and costing for production
  • Techniques for labeling, packaging, and branding finished products

III: Bags/Scarves/Hair Accessories                         (18 Hours)                                         

  • Techniques for sewing, hemming, pattern making embroidery and appliqué
  • Create designs using principles for Bags, Scarves and Hair Accessories
  • Product Development
  • Material sourcing and costing for production
  • Techniques for labeling, packaging, and branding finished products

IV: Marketing and Selling Fashion accessories        (12 Hours)     

  • Developing a brand identity and marketing plan for fashion accessories
  • Selling the developed accessories by understanding target markets and consumer behavior

 

Essential Readings: 
  1. Abling, Bina. (2004), Fashion Sketchbook, Parson School of Design & Fashion Institutes of Technology, Fairchild Publication, New York.
  2. Ireland, Patrick. John.( 2001), Introduction to Fashion Design, B.T. Batsford Ltd,  London  .
  3. Genova Aneta (2011), Accessory Design, Fairchild Publication; 1 edition.
  4. Allen, Seamen (2005), Fashion Drawing: The Basic Principles, B. T. Batsford Ltd, London.
  5. Fashion Marketing Communications by Gaynor Lea-Greenwood (2013). Wiley-Blackwell.
  6. Marketing Fashion: A Global Perspective by Harriet Posner (2016). Bloomsbury Visual Arts.
  7. The Business of Fashion: Designing, Manufacturing, and Marketing by Leslie Davis Burns and Nancy O. Bryant (2014). Fairchild Books.
  8. Luxury Fashion Branding: Trends, Tactics, Techniques by Uché Okonkwo (2007). Palgrave Macmillan.
  9. Branding for Fashion Designers by Soraya M. Belgacem (2015). Fairchild Books.

Suggested Readings:

  1. Peacock, J. (2000). Fashion accessories: The complete 20th century sourcebook. Thames & Hudson.
  2. Karaminas, V. (2015). The art of fashion accessories: A visual guide to collection development and merchandising. Fairchild Books.

 

 

References: 

E-References:

  1. https://www.slideshare.net/slideshow/accessory-design-studymaterial/9936...

EXAMINATION SCHEME

Continuous Assessment

Distribution of Marks (Practical Record/ Submission)

Submission End Exam

Component

Marks

Component

Marks

Component

Marks

Submission

& Practical Record

20

Product Development 1

05

Submission

20

Test

05

Product Development 2

05

Designing

20

Attendance

05

Marketing Plan

05

Product Development & Promotion

Viva

30

Product Selling

05

Total

30

Total

20

Total

70

 

 

Academic Year: 
2024-25
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