BUSINESS MARKETING (Theory)

Paper Code: 
24DGPM501B
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to build the knowledge of International Business marketing, market strategies, pricing and E-Commerce and foreign investment.

 

Course Outcomes: 

Course

Course Outcome

Learning and Teaching Strategies

Assessment Strategies

Course Code

Course Title

 24DGPM501B

BUSINESS

MARKETING

(Theory)

 

CO46.Assess the International marketing and its importance for economic development.

CO47.Explain the market entry strategies

CO48.Develop knowledge of  marketing plan and pricing of goods

CO49. Interpret the concepts of E-commerce and finance

CO50. Determine various dimensions of multinational and Foreign investment CO51. Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion, PowerPoint Presentations, Informative videos and demonstration.

 

Learning activities for the students:

Self-learning assignments, Effective questions, presentations, Field trips

 

 

Assessment tasks will include Class Test on the topics, Semester end examinations, /Quiz, Student presentations, and assignments

 

6.00
Unit I: 
International marketing
  • Nature, importance and scope of international marketing
  • Factors and Decisions Regarding Export Market
  • Selection of Foreign/Export Market
  • Planning for Export Market
  • Problems of foreign trade
  • Difference between Domestic & International marketing

 

6.00
Unit II: 
Market Entry Strategies
  • Market Entry and Overseas Distribution System
  • Distribution logistics for exports
  • Promoting products internationally
  • Overseas market research

 

6.00
Unit III: 
Marketing plan & Pricing
  • Marketing Plan for Exports, Decision – Making Framework for Export Operation, the Techniques in International Marketing for export cost & prices. 
  • INCOTERMS
  • Methods of Pricing
  • Pricing Strategies
  • Cost Factors of Export-Imports Goods 

 

6.00
Unit IV: 
E- Commerce & Finance
  • E-Commerce and E-Trade, Derivatives and Foreign Currency Market, Financial Market Developments. Methods of Foreign Payment, Functions of Foreign Exchange Market
  • Terms of Payments and Export Finance, Management of Risks in International Marketing. Types of Risk & their management. Role of ECGC and Exim Bank
6.00
Unit V: 
Multinational & Foreign Investment
  • Multinationals: Their Role in International Marketing
  • Theories of Direct Foreign Investment and Portfolio Investments, Indian Experience
  • Mergers and Acquisitions in International Scenario
Essential Readings: 
  1. Joshi Rakesh Mohan, (2010) International Business”, Oxford University Press, New Delhi.
  2. Kothari, Monika,(2015). “Export Promotion Measures in India”, Deep & Deep Publications Pvt.,Ltd., New Delhi.

Suggested Readings:

  1. Mathur, Vibha, (2014) Foreign Trade Policy and Trends in India, New Century Publications, New Delhi.
  2. Murthy, Gautam, (2016), International Trade and Economic co-operation”, New Century Publications, New Delhi.

 

References: 

E- RESOURCES:

  1. https://commerce.gov.in/

Reference Journals:

  1. Journal of Business Research
  2. Journal of Marketing Research

 

Academic Year: 
2024-25
  • Printer-friendly version
  • PDF version