FASHION COMMUNICATION (PRACTICAL)

Paper Code: 
FSD 326
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  • To familiarize students with various methods of business communication.
  • To understand how technological advances and emergence of new platforms are changing the way brands and consumers communicate and interact.
  • To encourage students to evaluate the role of creativity in advertising and assess creative strategies.

Course Outcomes (COs):

Courses

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

FSD 326

 

Fashion Communication

(Practical)

 

The students will be able to –

 

CO 80 Examine and analyze use of varied media for communication and promotion

CO 81 Design graphics in terms of typography and logo, for a retail set up

CO 82 Create floor lay out plans and window display for a retail set up

CO 83 Develop media report for print, electronic and digital media

CO 84 Apply the skills of oral, written and visual communication.

Approach in teaching:

Demonstrations and discussion.

 

Learning Activities for the students: Self-learning assignments, Preparation activities including online readings, independent research, reflections on tasks and practical activities.

Assessment task will include Class test, Semester end examinations, student’s presentations and assignments.

 

Assessment task require students to present work in progress for weekly feedback and constructive criticism.

 

Unit I: 
Course Content:
  • Business Letter                                                                                   18 hrs
  • Business Letters (Types, Essentials and Layout) letter of enquiry, letter of quotation, letter of orders, letter of trade reference, circular letters, letter of complaint and adjustments, sales letter, credit letters and status inquires, collection letters

 

  • Fashion Journalism                                                                          14 hrs
  • Basic of Fashion journalism-Fashion Articles
  • Writing about fashion-trend spotting and reporting, features, reviews, interviews, profiles, forecasting, and fashion shows

 

  • Communication design                                                                      16 hrs
    • Logo & Taglines
    • Instagram Blogs
    • Envelopes & Invitation cards
    • Pamphlet, leaflets & flashcards
    • Shopping bags
    • Banner
    • Promotional Ad-campaign for magazines

 

  • Visual Merchandising                                                                         12 hrs
  • Display props, fixtures, mannequins, floral, signage & graphics.
Essential Readings: 
  1. Mohan, Krishna and Beerjee, Meera, Developing Communication Skills, Macmillan Press
  2. Pal Rajender and Korlahalli J.J., Essentials of Business Communications, Sultan chand and sons.
  3. Gupta C.V. Business Communication and Customer Relations, Sultan Chand and Sons.
  4. Pettit, Lesikarm Business communication, AITBS publishers, New Delhi.
References: 
  1. Chaturvedi, P.D., Business Communication, Pearson Publication
  2. Mathew, M.J., Business Communication, RBSA Publication, Jaipur
  3. Taylor, Shirley., Communication of Business, Pearson Publication
Academic Year: 
2019-20
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