Fashion Communication (Practical)

Paper Code: 
FSD 326
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. To familiarize students with various methods of business communication.
  2. To understand how technological advances and emergence of new platforms are changing the way brands and consumers communicate and interact.
  3. To encourage students to evaluate the role of creativity in advertising and assess creative strategies.

 

Course Outcomes (COs):

 

Courses

Learning outcomes (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title
   

The students will be able to –

CO 115 Examine and analyze use of varied media for communication and promotion

CO 116 Design graphics in terms of typography and logo, for a retail set up

CO 117 Create floor lay out plans and window display for a retail set up

CO 118 Develop media report for print, electronic and digital media

CO 119 Apply the skills of oral and written communication.

CO120 Plan and organise theme based Visual merchandising.

Approach in teaching:

Assessment task

 

Unit I: 
CONTENT

I: Business Letter                                                                                        18 hrs

  • Business Letters (Types, Essentials and Layout) letter of enquiry, letter of quotation, letter of orders, letter of trade reference, circular letters, letter of complaint and adjustments, sales letter, credit letters and status inquire, collection letters
     

         II: Fashion Journalism                                                                                         14 hrs

  • Basic of Fashion Journalism-Fashion Articles
  • Writing about fashion-trend spotting and reporting, features, reviews, interviews, profiles, forecasting, and fashion shows

         III: Communication design                                                                                   16 hrs

  • Logo & Taglines
  • Instagram Blogs
  • Envelopes & Invitation cards
  • Pamphlet, leaflets & flashcards
  • Shopping bags
  • Banner
  • Promotional Ad-campaign for magazines

        IV: Visual Merchandising                                                                                      12 hrs

  • Display props, fixtures, mannequins, floral, signage & graphics.

 

 

Essential Readings: 
  • Pal Rajender and Korlahalli J.J., (2011). Essentials of Business Communications. Sultan Chand and Sons.
  • Lesikar, Raymond V. & Pettit, John,Basic Business communication, McGraw-Hill Education.
  • Taylor, Shirley., (2005). Communication for Business: A Practical Approach, Pearson Longman Publication.
  • Gerson, S. & Gerson, M., (2001). Technical Writing Process and Product, Pearson Education, New Delhi.
  • Farbey, A.D. How to Produce Successful Advertising. Kogan Page India Pvt Ltd.
  • Pal Rajendra, &Korlahalli J.S., (2011). Essentials of Business Communication, Sultan Chand & Sons, Educational Publishers, New Delhi.
  • Rayudu, C. S., (2011). Media and communication Management, Himalaya publishing house.
  • Raghavendra, Meera N., (2009). Feature Writing. PHI Learning Private Ltd. New Delhi.

 

Academic Year: 
2021-22
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