Fashion Communication (Practical)

Paper Code: 
24FSD326
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course aims to familiarize students with various methods of business communication, including technological advances and emerging platforms that are changing the way brands and consumers interact. It also encourages students to evaluate the role of creativity in advertising and assess creative strategies.

 

Course Outcomes: 

Courses

Course Outcomes (at course level)

Learning

and

teaching strategies

Assessment Strategies

Course Code

Course Title

 

 

 

CO 105Assess and appraise the skills of oral and written communication and develop media report for print, electronic as well as digital media

CO 106Create and design graphics in terms of typography and logo, for a retail set up

CO 107Develop a theme based Visual merchandising set up and create floor lay out plans for window display in a retail.

Approach in teaching:

Assessment task

 

24FSD326

 

Fashion Communication (Practical)

Demonstrations and discussion.

Learning Activities for the students: Self- learning assignments, Preparation activities including online readings, independent research, reflections on tasks and practical activities such as Mock interviews, Group discussion.

will include Class test, Semester end examinations, student’s presentations and assignments.

 

Assessment task require students to present work in progress for

weekly feedback

and constructive

criticism.

 

 

CO 108Compile comprehensive practical record and submission related to developed designs

CO 109 Cultivate verbal communication skills to converse effectively with examiners.

CO 110 Contribute effectively in course-specific interaction

 

CONTENT

Business Letter                                                              (18 Hours)

  • Business Letters (Types, Essentials and Layout) letter of enquiry, letter of quotation, letter of orders, letter of trade reference, circular letters, letter of complaint and adjustments, sales letter, credit letters and status inquire, collection letters
  • Curriculum Vitae writing

Fashion Journalism                                                        (14 Hours)

  • Basic of Fashion Journalism-Fashion Articles
  • Writing about latest fashion-trend spotting and reporting, features, reviews, interviews, profiles, forecasting, and fashion shows

Communication design                                                   (16 Hours)

  • Logo & Taglines
  • Instagram Blogs
  • Envelopes & Invitation cards
  • Pamphlet, leaflets & flashcards
  • Shopping bags
  • Banner
  • Promotional Ad-campaign for magazines
  • Portfolio Development

Visual Merchandising                                                      (12 Hours)

  • Display props, fixtures, mannequins, floral, signage & graphics.

 

 

Essential Readings: 
  1. Pal Rajender and Korlahalli J.J., (2011). Essentials of Business Communications. Sultan Chand and Sons.
  2. Lesikar, Raymond V. & Pettit, John,Basic Business communication, McGraw-Hill Education.
  3. Taylor, Shirley., (2005). Communication for Business: A Practical Approach, Pearson Longman Publication.
  4. Gerson, S. & Gerson, M., (2001). Technical Writing Process and Product, Pearson Education, New Delhi.
  5. Farbey, A.D. How to Produce Successful Advertising. Kogan Page India Pvt Ltd.
  6. Pal Rajendra, &Korlahalli J.S., (2011). Essentials of Business Communication, Sultan Chand & Sons, Educational Publishers, New Delhi.

Suggested Readings:

  1. Rayudu, C. S., (2011). Media and communication Management, Himalaya publishing house.
  2. Raghavendra, Meera N., (2009). Feature Writing. PHI Learning Private Ltd. New Delhi.
  3. Theaker A., (2004). The Public Relations Handbook, (2nd edition). Routledge & Kegan Paul.
  4. Raman, Usha, (2009). Writing for the media. Oxford University Press.

 

References: 

E-Resources:

  1. https://www.researchgate.net/publication/344940282_Editorial_Fashion_communication_Between_tradition_and_digital_transformation
  2. https://www.researchgate.net/publication/339659002_Fashion_Communication_Research_A_way_ahead
  3. https://www.slideshare.net/importerss/business-letter-15660548
  4. https://www.masterclass.com/articles/how-to-write-articles-for-magazines
  5. https://www.slideshare.net/varshasekhani/fashion-design-portfolio-78754403

Suggested Journals:

  1. https://www.emerald.com/products/journals/journals.htm
  2. http://nopr.niscair.res.in/handle/123456789/19200

Examination Scheme

Continuous Assessment

Distribution of Marks (Practical Record/ Submission)

Semester End Exam

Component

Marks

Component

Marks

Component

Marks

Practical Record

20

Business Letter

05

Submission

20

Test

05

Fashion Journalism

05

Written Communication

20

 

Attendance

 

05

Communication design

05

Fashion Journalism

15

Visual Merchandising

05

Visual Merchandising

15

Total

30

Total

20

Total

70

 

 

Academic Year: 
2024-25
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