Fashion Dynamics

Paper Code: 
GPM 222
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

To familiarize students with fashion concepts
To acquaint students with fashion world.

12.00
Unit I: 
  • Origin of Fashion : Fashion terminology
  • Various fashion centers : France, Italy, England, Tokyo and US
10.00
Unit II: 

Elements of design

  • Basics principles of designs
  • Sources of inspiration and design sources – media, history, theatre and films
  • Role of Designer
  1. Forecasting trends
  2. Theme interpretation
  3. Fashion Forecasting
12.00
Unit III: 
  • Components of fashion
  • Theories of fashion
  • Design development – seasons, elements and principles of designs and their relationship in the finish product.
11.00
Unit IV: 
  • Fashion cycle    
  • Factors affecting fashion trends
  • Fashion leaders and followers
15.00
Unit V: 
  • Fashion Designer with special reference to India
  • Strengths of Indian Fashion Industry
  • Role of CAD/CAM in apparel industry
  • Evolution of 20th century Indian fashion
     
Essential Readings: 
  1. Stone. Elaine & Sampler, J.A., Fashion Merchandising, McGraw Hill Book Co.,New York
  2. Castellino., Meher., Fashion Kaleidoscope, Rupa and Company, Calcutta
     
References: 
  1. Fringes, Gini, Stephens, Fashion from Concept to Consumer, 6th Edition., Prentice Hall, New Jersey, 1999.
  2. Greenwood, Murphy, Fashion Innovation and Marketing, Macmillan Publishers, New York.  2003.
  3. Packard, S., (1983). Fashion Buying & Merchandising (2nd Edition), Fair child, New York
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