Exploration and analysis of fashion products, consumers and marketplace and application of basic marketing tools to evaluate the strategies of contemporary fashion companies
Project Steps for marketing
1. Costantino, Maria, Fashion Marketing and PR, Fashion files, Batsford Ltd., London,1998.
2. Posner, Marketing Fashion, lavrence K. London 2011
3. Donnellan, John, Merchandise buying & management, Fairchild publication, New York, 1999.
4. Krishnakumar, M., Apparel Merchandising: An integrated approach, Abhishek publication, Chandigarh, 2010.
5. R.C. Bhatia, Marketing communication and advertising, Galgotia Publishing Company, New Delhi, 2003.