FASHION MEDIA & COMMUNICATION (PRACTICAL)

Paper Code: 
DFSD 602B
Credits: 
02
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

 

1. To enable the students to critically appreciate and understand the intricacies of fashion        industry.

2. To impart skills of communication comprising of visualization ad illustration.

 

Unit I: 
Course Content:

 

  • Oral presentation:                                                                                                      07 hrs

 Preparing a speech, delivery techniques, using the visual aids, overcoming errors in public speaking, group discussion                                                       

 

  • Business letters                                                                                                          07 hrs

Structural elements, styles of presentation, letters of inquiry, claim and adjustment letters, letter of application for a job and calling for tenders and quotations.                           

 

  • Interviews:                                                                                                                  06 hrs

       Types, stages, skills for interviewer and interviewee, interview follow-up letters and letters of acceptance and refusal.                                                                                                                        

 

  • Meetings:                                                                                                                     06 hrs

      Meetings, features/problems, notice and agenda preparation, minute’s documentation.                                                                                                                                      

 

  • Visual communication:                                                                                              08 hrs

     Planning, Recording and reporting of:

  • Visual merchandising and display
  • fashion photographs
  • fashion shows and multimedia

 

  • Communication in practice:                                                                                     06 hrs

       Scripting shows, conducting interviews of designer’s, reporting events for fashion shows, fashion critics,

 

  • Introduction to preparing short films and audio visuals            08 hrs
    • Textile   craft
    • Designers work
    • Event related to the field

 

  • Designing & Developing messages/ advertisement for Fashion                                  07 hrs
  • E-mails
  • SMS
  • Local News Paper
  • Local T.V.
  • Billboards & Hoardings
  • Blogs or Web-Pages

 

  • Visit to media agency                                                                                                 05 hrs

 

Essential Readings: 

 

  1. Kotler P. Marketing Management, Pearson Education, New Delhi 2007
  2. Gerson S Gerson M, Technical Writing Process and Product, Pearson Education, New Delhi 2001.
  3. Thakurta Paranjoy, Media Ethics: Truth Fairness and Objectivity, Oxford University Press 2009.
  4. Kumar A. The Encyclopedia of Mass Media and Communication, A Bell & Howell company, 2001.
  5. Farbey,  A.D., How to Produce Successful Advertising, Kogan Page India Pvt Ltd 
  6. Jetwaney., J. N., (1999): Advertising, Phoenix Publishing House Pvt Ltd.

 

 

References: 

1.  Rao M. Feature Writing PHI Learning Private Ltd. New Delhi, 2009.

2.  Theaker A, The Public Relations Handbook, Routledge & Kegan Paul     2001.

3. Roundy., N. and Mair, D. (1985): Strategies for Technical   Communication, Little Brown and    Company, Boston, Toranto

 
Academic Year: 
2016-17
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