FASHION MERCHANDISING AND RETAILING (THEORY)

Paper Code: 
DFSD 503B
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Impart knowledge of merchandising in apparel industry.
  2. Develop an insight into the fashion market among the students.
  3. Provide comprehensive knowledge about marketing mix.

Course Outcomes (COs):

Courses

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

 

Paper Code

Paper Title

DFSD 503B

 

 

 

 

 

 

 

 

 

 

 

 

Fashion Merchandising And Retailing

(Theory)

 

 

 

 

 

 

 

 

 

 

The Students will be able to:

 

CO185. Demonstrate the importance of merchandising and implementation.

CO186. Define  various vendors and buying organization formats  and their working process

CO187. Examine the process of merchandising planning, assortment, distribution, allocation, brands tec.

CO188. Discuss the category management and requirements of understanding retailing and retail store formats.

CO189. Describe information for retailers through retail operations for better understand retail merchandising and the difference between customer and retail concepts.

Approach in teaching:

Interactive Lectures, Discussion, Power Point Presentations, Informative videos

 

Learning activities for the students:

Self-learning assignments, Effective questions, presentations, Field trips

Assessment tasks will include Class Test on the topics, Semester end examinations, /Quiz, Student presentations, and assignments

 

 

 

 

 

 

 

 

 

 

 

 

 

 

12.00
Unit I: 
Introduction to merchandising
  • Evolution of merchandising in apparel industry
  • Merchandising- definition and terms
  • Role and responsibilities of fashion buyer and merchandiser

 

12.00
Unit II: 
Working with vendor
  • Different types of buyers
  • Communication with buyers
  • Awareness of current market trends
  • Working with vendor & understanding vendor concept
  • Organizing buying/selling activity
  • Market center industry trend

 

12.00
Unit III: 
Merchandise planning
  • Importance of merchandise planning and sourcing
  • Importance of seasons in merchandising with respect of fabric sampling, packaging, tech pack and product development
  • Selection of merchandise assortment
  • Analyzing merchandising environment in terms of market trends, economic condition, technological advancements, competition & revolutions

 

12.00
Unit IV: 
Retailing
  • Retail Organizational structure store; Buying, Selling, Line and
  • Staff functions, Retailing formats, Role and Responsibility of Retail Fashion Buyer.
  • Customer identification, Customer, Planning and role of Buyer

 

12.00
Unit V: 
Retail Operations
  • Retail store chains –National (Ebony, Fab India, Ritu Wears, Shoppers Stop) and International (Tommy Hilfiger, Espirit)
  • Store Operations. Store merchandise, Stores management, Fashion supply changes –store retailing, non store retailing
  • Recent Structural changes in apparel retail

 

Essential Readings: 
  • Rosenau, J. A., Wilson David L. David. ( 2006), Apparel Merchandising-The line starts here, Fairchild publications, New York.
  • Donnellan John (1999), Merchandise buying & management, Fairchild publication, New York,.
  • Stone, Elanie & Samples, Jean. (2015), Fashion Merchandising, McGraw Hill, New York..
  • Stephens, Frings Gini (2008), Fashion Concept to Consumer, 3rd ed., Prentice Hall International, New Jersey.
  • Nirupama, Pundir (2007), Fashion Technology-Today and Tommorow, Mittal publications, New      Delhi.
  • Jackson, Tim & Shaw, David (2008), Fashion buying & merchandising management, Palgrave Macmillan publisher, London.
  • Pradhan Swapana (2012), Retailing Management: Text and Cases, McGraw Hill Education; 4 edition.
  • Kaneez. F. & Sheikh. A. (2011), Retail Management, Himalayan Books
  • Burns, Leslie. Davis & Bryant.( 2005), The Business of Fashion, Fairchild   Publication, New York.

 

Academic Year: 
2020-21
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