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FASHION MERCHANDISING (THEORY)
Paper Code:
MFT-321
Credits:
04
Contact Hours:
60.00
Max. Marks:
100.00
Objective:
To acquaint students with basics of merchandising.
To introduce the concept of sourcing strategies and sales promotion.
12.00
- Fundamentals of merchandising
- Responsibilities of the merchandiser
- Merchandise planning: target markets, market segmentations and marketing research
12.00
- Planning and Controlling and control tools: marketing calendar, merchandise calendar, sales forecast
- Execution: Line development: objectives, elements, planning, control, research, line plan, styling direction and product development and adoption
- Pricing: pricing strategies, objectives, pricing formula
- Costing principles and strategies
12.00
Introduction to Standardization and Quality control in apparel industry
- Importance of consumer perception of apparel quality.
- Managing apparel quality through inspection and sampling procedures.
12.00
- Sourcing strategies: objectives, global sourcing, the role of merchandiser in sourcing, sourcing options, factors in sourcing options, factors in sourcing decision, customer/vendor relationship, Domestic and International sourcing process
12.00
- Fashion Visual Merchandising
- Functions of Visual Merchandising
- Elements of Visual Merchandising
- Store exteriors, interiors& windows – image, atmosphere 7 theatrics.
- Display props, fixtures, mannequins, floral, signage & graphics.
Essential Readings:
- Rosenau, J. A., Wilson David L. David., Apparel Merchandising-The line starts here, Fairchild publications, New York.2006
- Mehta, Pradeep., Managing Quality in the Apparel Industry, New Age International Pvt. Limited,2004
References:
- Stone, Elaine. & Samples, J.A., Fashion Merchandising, Mc Graw Hill Book Co. New York
- Swanson, Kristen K. & Everett, Judith C., Promotion in the Merchandising Environment, Fairchild Publications, New York.2000.
Academic Year:
