GLOBAL FASHION SCENARIO

Paper Code: 
MFT-121
Credits: 
4
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

1. To make aware of the general global fashion scenario.

2. To prepare for the global competition.

8.00
  • Liberalization, Privatization & Globalization & its impact on Indian economy.
  • Development  before & after phasing out of Quota system
  • The world fashion scenario- structure of fashion industry and future prospects.
  • Origin of Fashion
  • Fashion Terminology:

Style, fashion, high fashion, mass fashion, design, classic, fad, trend, haute couture, couturiere, knockoffs and prêt-a-porter

9.00
  • Fashion Cycle
  • Theories and Principles of Fashion
  • Fashion apparel- women’s, men’s, children’s & teens- category and size ranges.
  • Fashion accessories- categories, market segments and trends in accessory industry.
  • Leather and fur- the leather industry, trends in leather industry, the fur industry.

 

10.00
  • Global designer practices- vendor as designer, private label designer, brand label designer, free lance designer, designer as manufacturer, costume designer, consumer as a designer
  • National & International designers.
  • National & International fashion centers.
  • Fashion Leaders and Followers

 

9.00
  • Fashion Fairs & Trade fairs
  • Fashion Exhibitions
  • Fashion Shows and Runaway Shows
  • Garment Technology trade fair
  • Buyer-seller meets.
  • Introduction to Intellectual Property Rights: Trade Marks, Geographical indications, trade secrets and unfair competition
9.00
  • E- Commerce for fashion sector, new technologies.
  • Role of government & private bodies in promotion of textile industry
  • Counterfeit textiles
  • Study of Apparel parks
  • Apparel Export Promotion Council
  • Textile Craft Council.
  • Textile Research Association
Essential Readings: 
  1. Dickerson K.,Inside the fashion business, Pearson Education S.A.
  2. Easey Mike, Fashion Marketing, Blackwell Science Ltd.
  3. Waddell Gavin, How Fashion works, Blackwell Publishing
  4. Leslie D. B. Bryane N, The business of fashion, Fairchild publication New York.
  5. Stone. E., In Fashion, Fairchild Books, USA, Second Edition.
References: 
  1. Gini Stephens Frings: Fashion from concept to consumer, Prentice Hall,N.Jersy
  2. A.J.Chuter-Introduction to clothing production management, Blackwell Science
Academic Year: 
2014-15
  • Printer-friendly version
  • PDF version