Global Fashion Scenario (Theory)

Paper Code: 
FSD 121
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students-

  1. To study the concept related to fashion industry
  2. To study the factors influencing fashion movements
  3. To understand the effects of globalization in fashion

 

12.00
Unit I: 
Introduction to Fashion
  • Fashion Terminology: Style, Fashion, High Fashion, Mass Fashion, Design, Taste, Classic, Fad, Trend, Haute couture, Couturiere, Knockoffs and Prêt-a-porter
  • Fashion Cycle
  • Factors influencing fashion movements
  • Theories & Principles of fashion
  • Fashion leaders and followers
12.00
Unit II: 
Fashion Development
  • Various fashion movements of the century
  • Beginning of Haute couture
  • War Time influences on fashion, post war scenario
  • 20th Century fashion in detail: consumerism & style
  • The influences of movies, music and technological advancement on fashion,
  • Emergence of designers

 

12.00
Unit III: 
Fashion Categories
  • Fashion categories & size ranges- women’s, men’s and kid’s wear
  • Fashion accessories - footwear, handbag, belts, gloves, hats, neckwear, jewellery & trends in fashion industry
  • Leather and Fur – categories, processing & trends in Industry

 

12.00
Unit IV: 
Advances in Fashion
  • Liberalization, privatization & globalization & its impact on Indian economy
  • Development before & after phasing out of Quota system
  • Development in textile and apparel sectors :Nanotechnology, Smart Textiles, Microencapsulation, Robotics in Textiles and Apparel, Artificial Intelligence
  • E- Commerce for fashion sector

 

12.00
Unit V: 
World Trade and Regulation
  • Trade barriers and regulation- evolution of trade, protective trade, trade agreement
  • Illegal and unethical trade activity- customs compliance, intellectual property law, social responsibilities, making trade fairer

 

Essential Readings: 

Suggested Text Books:

  • Stone, E. (2001). The Dynamics of Fashion. Fairchild Publications. New York.
  • Frings S. G. (2008). Fashion from concept to consumer. Pearson Prentice Hall, New Jersey.
  • Lehnert, Gertrud. (2000) A History of Fashion: In 20th Century, Konemann, Germany,
  • Kunz, I. G., Garner, M. (2007) Going Global the Textile and Apparel Industry, Fairchild publication, New York.
  • Oliver G. (2008). Fashion Accessories; Vintage Ready to wear Design Studies- Presentation Promotion, Firefly Books LTD.
  • Sumathi G. J. (2007). Elements of Fashion and Apparel Design, New Age International.

Suggested Reference Books:

  • Dickerson Kitty, G. (2003). Inside the fashion business. 7thedition. Pearson Education, New Delhi.
  •   Burns, Leslie D. (2006). The business of fashion, Fairchild publication. New York.
     

 

References: 

E-Resources:

Reference Journals:

 

Academic Year: 
2023-24
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