To study the factors influencing fashion movements
To understand the effects of globalization in fashion
12.00
Unit I:
Introduction to Fashion
Fashion Terminology: Style, Fashion, High Fashion, Mass Fashion, Design, Taste, Classic, Fad, Trend, Haute couture, Couturiere, Knockoffs and Prêt-a-porter
Fashion Cycle
Factors influencing fashion movements
Theories & Principles of fashion
Fashion leaders and followers
12.00
Unit II:
Fashion Development
Various fashion movements of the century
Beginning of Haute couture
War Time influences on fashion, post war scenario
20th Century fashion in detail: consumerism & style
The influences of movies, music and technological advancement on fashion,
Emergence of designers
12.00
Unit III:
Fashion Categories
Fashion categories & size ranges- women’s, men’s and kid’s wear
Fashion accessories - footwear, handbag, belts, gloves, hats, neckwear, jewellery & trends in fashion industry
Leather and Fur – categories, processing & trends in Industry
12.00
Unit IV:
Advances in Fashion
Liberalization, privatization & globalization & its impact on Indian economy
Development before & after phasing out of Quota system
Development in textile and apparel sectors :Nanotechnology, Smart Textiles, Microencapsulation, Robotics in Textiles and Apparel, Artificial Intelligence
E- Commerce for fashion sector
12.00
Unit V:
World Trade and Regulation
Trade barriers and regulation- evolution of trade, protective trade, trade agreement
Illegal and unethical trade activity- customs compliance, intellectual property law, social responsibilities, making trade fairer
Essential Readings:
Suggested Text Books:
Stone, E. (2001). The Dynamics of Fashion. Fairchild Publications. New York.
Frings S. G. (2008). Fashion from concept to consumer. Pearson Prentice Hall, New Jersey.
Lehnert, Gertrud. (2000) A History of Fashion: In 20th Century, Konemann, Germany,
Kunz, I. G., Garner, M. (2007) Going Global the Textile and Apparel Industry, Fairchild publication, New York.
Oliver G. (2008). Fashion Accessories; Vintage Ready to wear Design Studies- Presentation Promotion, Firefly Books LTD.
Sumathi G. J. (2007). Elements of Fashion and Apparel Design, New Age International.
Suggested Reference Books:
Dickerson Kitty, G. (2003). Inside the fashion business. 7thedition. Pearson Education, New Delhi.
Burns, Leslie D. (2006). The business of fashion, Fairchild publication. New York.