Global Fashion Scenario (Theory)

Paper Code: 
25FSD121
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to explore key concepts within the fashion industry, examine the factors that influence fashion movements, and understand the impact of globalization on fashion trends

Course Outcomes: 

CO 01 Access the dynamics of fashion

CO 02 Develop an understanding regarding Fashion movement

CO 03 Evaluate the categories of apparel produced in apparel industry

CO 04 Analyze the social, cultural milieu and technological advancements in fashion development

CO 05 Examine the illegal and unethical trade activities of

fashion industry

CO 06 Contribute effectively in course-specific interaction

12.00
Unit I: 
Introduction to Fashion
  • Fashion Terminology: Style, Fashion, High Fashion, Mass Fashion, Design, Taste, Classic, Fad, Trend, Haute couture, Couturiere, Knockoffs and Prêt-a-porter
  • Fashion Cycle
  • Factors influencing fashion movements
  • Theories & Principles of fashion
  • Fashion leaders and followers
12.00
Unit II: 
Fashion Development
  • Various fashion movements of the century
  • Beginning of Haute couture
  • War Time influences on fashion, post war scenario
  • 20th Century fashion in detail: consumerism & style
  • The influences of movies, music and technological advancement on fashion,
  • Emergence of designers
12.00
Unit III: 
Fashion Categories
  • Fashion categories & size ranges- women’s, men’s and kid’s wear
  • Fashion accessories - footwear, handbag, belts, gloves, hats, neckwear, jewellery & trends in fashion industry
  • Leather and Fur – categories, processing & trends in Industry
12.00
Unit IV: 
Advances in Fashion
  • Liberalization, privatization & globalization & its impact on Indian economy
  • Development before & after phasing out of Quota system
  • Development in textile and apparel sectors :Nanotechnology, Smart Textiles, Microencapsulation, Robotics in Textiles and Apparel, Artificial Intelligence
  • E- Commerce for fashion sector
12.00
Unit V: 
World Trade and Regulation
  • Trade barriers and regulation- evolution of trade, protective trade, trade agreement
  • Illegal and unethical trade activity- customs compliance, intellectual property law, social responsibilities, making trade fairer
Essential Readings: 
  1. Stone, E. (2001). The Dynamics of Fashion. Fairchild Publications. New York.
  2. Frings S. G. (2008). Fashion from concept to consumer. Pearson Prentice Hall, New Jersey.
  3. Lehnert, Gertrud. (2000) A History of Fashion: In 20th Century, Konemann, Germany,
  4. Kunz, I. G., Garner, M. (2007) Going Global the Textile and Apparel Industry, Fairchild publication, New York.
  5. Oliver G. (2008). Fashion Accessories; Vintage Ready to wear Design Studies- Presentation Promotion, Firefly Books LTD.
  6. Sumathi G. J. (2007). Elements of Fashion and Apparel Design, New Age International.
References: 

Suggested Readings:

  1. Dickerson Kitty, G. (2003). Inside the fashion business. 7thedition. Pearson Education, New Delhi.
  2.   Burns, Leslie D. (2006). The business of fashion, Fairchild publication. New York.

E-Resources:

  1. https://www.egyankosh.ac.in/bitstream/123456789/61113/3/Unit-7.pdf
  2. https://www.slice.ca/the-history-of-fashion-most-important-style-moments-of-the-20th-century/
  3. https://sewguide.com/types-of-fashion-accessories/
  4. https://www.fibre2fashion.com/industry-article/7135/application-of-nanotechnology-in-textile-industry

Reference Journals:

  1. https://scialert.net/current.php?issn=1819-3358
  2. http://nopr.niscair.res.in/handle/123456789/19200
Academic Year: 
2025-26
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