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LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Paper Code:
MFT-423
Credits:
4
Contact Hours:
60.00
Max. Marks:
100.00
Objective:
To provide an understanding of logistics and supply chain management, and its application in business.
12.00
Unit I:
Distribution Channels:
- Apparel supply chain overview
- The meaning and nature of distribution channels.
- Channels levels: Vertical, Marketing system, Horizontal Marketing system, Hybrid marketing systems.
12.00
Unit II:
Channel Management:
- Channel planning and design, Criterion for selection of channel members,
- Methods of compensating and motivating channel members,
- Assessing the performance of channel members , Removal and addition in the channels.
12.00
Unit III:
Retail Logistics Management:
- Meaning of Retail Logistics management, The physical flow of merchandise,
- Emerging concepts in Logistics, Importance of a Distribution Centre ,
- Functions of a Distribution channel, Order Processing and fulfillment,
- Transportation and Warehousing
12.00
Unit IV:
Supply Chain Management:
Concept, Need, Evolution , Issues involved in developing supply chain management
12.00
Unit V:
Supply Chain in Domestic and Global Environment:
- Benefits, Porters Model of value chain in selling and procurement, Improving supply chain forecasting, Purchase and supply chain, Production and supply chain.
Essential Readings:
- Sunil Chopra and Peter Meindi : Supply Chain Management (Person Education )
John.T. Mentzer: Supply Management (Reponse Books)
References:
- Arjan J.Van Wheeler : Purchasing and Supply Chain Management (Thomson Asia)
- Sten EI Ansany & coughian : Marketing channels (Prentice Hall)
- Anurag Saxena, Kaushik Sircar, Supply Chain Management, Jaico Publication House
Academic Year:
