Apply Online
IIS University

Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

Psychometric Counselling Tele-Counselling E-mail Counselling Subject Counselling International Admissions
Placement Placements Go Down
Life@IIS Univ Life@IIS Univ Go Down
Academics Go Down
Research Go Down
About-Us Go Down
University Status

Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

Read More

Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

Read More

Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

Read More

Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

Read More

Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

Read More

About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

Read More
IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

VISUAL MERCHANDISING (THEORY) | Fashion & Textiles

VISUAL MERCHANDISING (THEORY)

Error message

  • Warning: ini_set(): Headers already sent. You cannot change the session module's ini settings at this time in drupal_environment_initialize() (line 691 of /home/iisunivac/public_html/includes/bootstrap.inc).
  • Warning: ini_set(): Headers already sent. You cannot change the session module's ini settings at this time in drupal_environment_initialize() (line 692 of /home/iisunivac/public_html/includes/bootstrap.inc).
  • Warning: ini_set(): Headers already sent. You cannot change the session module's ini settings at this time in drupal_environment_initialize() (line 693 of /home/iisunivac/public_html/includes/bootstrap.inc).
  • Warning: ini_set(): Headers already sent. You cannot change the session module's ini settings at this time in drupal_environment_initialize() (line 698 of /home/iisunivac/public_html/includes/bootstrap.inc).
  • Warning: ini_set(): Headers already sent. You cannot change the session module's ini settings at this time in drupal_environment_initialize() (line 702 of /home/iisunivac/public_html/includes/bootstrap.inc).
Paper Code: 
GFSD 401
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 
  1. To sensitize /orient the textile and clothing SME’s to the concept of visual Merchandising
  2. To provide the basic working tools and skills related to visual merchandising
18.00
Unit I: 
Visual merchandising and Display Basics
  • Visual merchandising – meaning, purpose, scope
  • Colour and Texture
  • Line and Composition
  • Shape and forms

 

18.00
Unit II: 
Display Locations
  • Store Exterior
  • Window Display
  • Store Interior
  • Remote Display
18.00
Unit III: 
Display Equipments/ Components
  • Themes and schemes
  • Mannequins
  • Alternative to the Mannequins
  • Dressing the three dimensional form
  • Fixtures
  • Visual Merchandising and Dressing Fixtures
  • Furniture as props
  •  Lighting
  • Sound Usage
  • Graphics and Signage
  • Budgeting
18.00
Unit IV: 
Store design layout
  • Selling space, merchandising space, personal space, customer   space
  • Display Techniques:
  • Pyramid
  • Zigzag
  • Repetition
14.00
Unit V: 
Merchandise Planning
  • Visual Merchandising & Planning:
  • Visual Merchandising Planning & its execution
  • Setting up a Display shop
  • Visual Merchandising and Changing face of Retail

 

Activity                                                                      04 hrs

  • Present a theme based window display for a retail fashion outlet
Essential Readings: 
  1. Martin M. Pegler,Visual Merchandising and Display , Edition 5, Fairchild Publication.

 

  1.  Diamond, Jay & Ellen,  Contemporary Visual Merchandising and Environmental, Pearson Prentice Hall, Fourth Edition

 

  1. Greg M. Gorman – ST, Visual Merchandising and Store Design Workbook, Publications (1996)

 

  1. Tony Morgan, Visual Merchandising, Laurence King Publishing, 2008
References: 
  1. Nirupama, Pundir, Fashion Technology-Today and Tommorow, Mittal publications, New Delhi, 2007.

 

Academic Year: 
2018-19
  • Printer-friendly version
  • PDF version