VISUAL MERCHANDISING (THEORY)

Paper Code: 
GFSD 401
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 
  1. To sensitize /orient the textile and clothing SME’s to the concept of visual Merchandising
  2. To provide the basic working tools and skills related to visual merchandising
18.00
Unit I: 
Visual merchandising and Display Basics
  • Visual merchandising – meaning, purpose, scope
  • Colour and Texture
  • Line and Composition
  • Shape and forms

 

18.00
Unit II: 
Display Locations
  • Store Exterior
  • Window Display
  • Store Interior
  • Remote Display
18.00
Unit III: 
Display Equipments/ Components
  • Themes and schemes
  • Mannequins
  • Alternative to the Mannequins
  • Dressing the three dimensional form
  • Fixtures
  • Visual Merchandising and Dressing Fixtures
  • Furniture as props
  •  Lighting
  • Sound Usage
  • Graphics and Signage
  • Budgeting
18.00
Unit IV: 
Store design layout
  • Selling space, merchandising space, personal space, customer   space
  • Display Techniques:
  • Pyramid
  • Zigzag
  • Repetition
14.00
Unit V: 
Merchandise Planning
  • Visual Merchandising & Planning:
  • Visual Merchandising Planning & its execution
  • Setting up a Display shop
  • Visual Merchandising and Changing face of Retail

 

Activity                                                                      04 hrs

  • Present a theme based window display for a retail fashion outlet
Essential Readings: 
  1. Martin M. Pegler,Visual Merchandising and Display , Edition 5, Fairchild Publication.

 

  1.  Diamond, Jay & Ellen,  Contemporary Visual Merchandising and Environmental, Pearson Prentice Hall, Fourth Edition

 

  1. Greg M. Gorman – ST, Visual Merchandising and Store Design Workbook, Publications (1996)

 

  1. Tony Morgan, Visual Merchandising, Laurence King Publishing, 2008
References: 
  1. Nirupama, Pundir, Fashion Technology-Today and Tommorow, Mittal publications, New Delhi, 2007.

 

Academic Year: 
2018-19
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