Guest lecture on Fashion Promotion and Design Process

Department of Fashion & Textiles

Report on Fashion Promotion and Design Process

Objective of the activity:   To equip students with knowledge of various components of fashion library, identify them in current fashion and apply them in their own designing.

Descriptions: The Department of Fashion & Textiles organized an interactive session, “Fashion Promotion and Design Process” for the students of B.Sc. Fashion Design on 17^th February 2022.The speaker of the session was Ms. Garima Falodia, Fashion Designer and Freelancer, Jaipur. She shared her knowledge and expertise with the participants on online, Zoom platform. The lecture was about how students grab the opportunity to become an entrepreneur or the next potential employee and excel in the field of fashion.

She explained that fashion portfolio is the collection of design is best work; be it samples, illustrations, fabric swatches, creative work or the personal experiences as a designer. It should be visually attractive and should be the representation of who you are and what you can achieve! It helps in presenting the evidence of your relevant skills and abilities.

Further, she told us about the process of creating a product line and how important it is to create perfect inspiration board, mood board, colour board, and the swatch board. So the first stepping stone for creating a product line was to start the research work with the help of primary and secondary markets. She further added that primary market research refers to the unique and authentic data that is gathered from the first-hand sources, and is the best way of taking a big step towards the goal of creating your own product line.

She emphasized that inspiration board play a vital role in the design process both in defining the context for new designs and in informing the creation of individual designs.  

Next comes the mood board. Mood boards also require a lot of research work which can be done through secondary market research i.e. through magazines, newspapers, art galleries doing visual art, museums  etc. It proves to be really helpful for the designer to stay  on track  while building  a collection .   It's essential to put precise pictures, Swatchs  and text  on the mood  board.

Learning outcomes of the activity: Fashion design process and fashion promotion is plays a vital role in fashion industry. Students are able to identify a trend (through trend research forecast) and recognize its movement in local markets as affected by global market. Session was interactive and informative about the theme board, mood board and colour board for the design process. Students understood the working relationship between fashion shows and social media, both, locally and globally

Dr. Radha Kashyap                                                        Ms. Poorvi Agarwal        

Head, Dept. of Fashion & Textiles                                  Teacher coordinator