Coming soon
FASHION COMMUNICATION
To enable the students to critically appreciate and understand the intricacies of fashion industry and to impart skills of communication comprising of visualization ad illustration.
One way and two way communication, Essential of good Communication, Methods of Communication, Types of Communication, Barriers of Communication
Fashion and the communication process
Theories of fashion adoption, need for promotion of fashion, need for the communication process, communication through different media.
Written communication
Fashion writing, creative writing, business letters, reporting features, editing and printing techniques, image management and advertising, public relation, press laws and media ethics.
Visual communication
Visual merchandising and display, fashion photographs, fashion shows and multimedia.
Communication in practice
Scripting shows, conducting interview, reporting events, fashion critics, planning Public Relations campaigns, formulating case studies, designing catalogues ad brochure, layout for stands in exhibition. Visualization of décor ambience, introduction to preparing short films and audio visuals, choreography of fashion event.
1. Kotler P. Marketing Management, Pearson Education, New Delhi 2007
2. Gerson S Gerson M, Technical Writing Process and Product, Pearson Education, New Delhi 2001
3. Thakurta Paranjoy, Media Ethics: Truth Fairness and Objectivity, Oxford University Press 2009
4. Kumar A. The Encyclopedia of Mass Media and Communication, A Bell & Howell company, 2001
1. Rao M. Feature Writing PHI Learning Private Ltd. New Delhi, 2009
2. Theaker A, The Public Relations Handbook, Routledge & Kegan Paul 2001
